Transparency. Accuracy. Security.
Prioritizing Pass-Through
One of the biggest challenges in Media Fund Management (MFM) today is that advertisers tend to focus too much on agency service fees, which typically make up only about 13% of their media budgets. However, the larger portion of spend—pass-through media—often goes unmonitored, and that's where significant risks arise.
This oversight can lead to mismanagement of funds, commingling of budgets, and misalignment in media spend. If pass-through media isn't properly secured and monitored, advertisers risk not just financial loss but the overall success of their campaigns.
This is precisely why we at MediaVault emphasize transparency and control over pass-through funds—ensuring every dollar is effectively managed.
MediaVault is a secure financial management platform that safeguards media funds for clients, ensuring transparency, control, and accountability in media spending. By holding funds in client-dedicated accounts, MediaVault gives advertisers visibility into funds released by channel, pass-through funds available, and interest earned. This approach protects client investments, mitigates risks of mismanagement, and provides flexibility for reallocating funds as business priorities evolve.
Our mission at MediaVault is to provide secure, transparent, and reliable custody of media funds, ensuring our clients’ media funds are protected and deployed with full accountability.
One Platform, Many Benefits
