Your Agency Was Just Acquired - Now What?
The advertising industry has seen a surge of mergers and acquisitions in recent months, shaking up agency relationships and leaving many brands wondering about their next steps. One question we’ve been hearing a lot at MediaVault is: “I’m interested, but my agency partner just got acquired. Is now the right time for a solution like MediaVault?”
Helping Advertisers and Agencies Stay in Stride
“We have a great relationship with our agency. Do we need a Media Fund Management solution?”
Tempering the Tension of Transitions
The new year often brings fresh beginnings—including changes in marketing partnerships. Whether forming a new alliance or wrapping up an existing one, advertisers and agencies navigate a mix of challenges: from RFPs and onboarding to new team dynamics.
What is Media Fund Management?
Imagine you’re buying your first home. Would you hand over hundreds of thousands of dollars directly to the seller and hope everything goes smoothly? No, you’d use escrow—a trusted intermediary ensuring the funds are only released when all conditions are met.