Tempering the Tension of Transitions

The new year often brings fresh beginnings—including changes in marketing partnerships. Whether forming a new alliance or wrapping up an existing one, advertisers and agencies navigate a mix of challenges: from RFPs and onboarding to new team dynamics.

Partnership changes can be exciting, but they can also come with disruptions. Media Fund Management (MFM) simplifies these transitions and helps everyone focus on what really matters: building strong teams and creating great campaigns.

If you’re beginning, ending, or transitioning between partnerships, MFM can help you avoid these common pitfalls:

1. Delayed Funds Return:
"After a great run with our current agency, it was time for a change. But getting our prepaid pass-through funds back has been a challenge. Refunds are slow, and there’s talk of applying them as a credit instead."

How MFM Helps:
With MediaVault, your funds are held securely in your own account. This ensures efficient redeployment. By maintaining detailed, up-to-date records of what’s due to publishers, MediaVault keeps transitions seamless.

2. Splintered Attention:
"As we wind down a legacy client relationship, reconciling pass-through media against publisher bills has proven tricky. Some invoices are still outstanding, and we’re juggling this alongside reassigning our team to new projects."

How MFM Helps:
MediaVault takes on the heavy lifting of accounting, freeing agencies to focus on their team and new opportunities. Accurate financial tracking ensures everyone transitions smoothly and confidently.

3. Funding Delays:
"After an extensive RFP process, we’ve finally selected our new agency partner. However, contract negotiations took longer than expected, and now we’re scrambling to get budgets in place to launch campaigns on time."

How MFM Helps:
MediaVault provides a secure option for holding funds during a search or transition. Once contracts are signed, funds can be deployed immediately, keeping campaigns on track. In the meantime, your funds earn interest, maximizing value during periods of change.

4. Unclear and Untracked Budget Changes
"As we navigate the early stages of a new partnership, aligning workflows and tools has been a challenge. Changes to budget allocations keep cropping up, and it’s hard to keep track and make sure everyone is on the same page."

How MFM Helps:
With MediaVault’s intuitive MFM dashboard, you get a centralized platform for tracking budget changes, providing transparency and clarity to all stakeholders. This fosters collaboration and ensures smooth communication throughout your campaigns.

Build Stronger Partnerships with MediaVault

You CAN change partnerships without disrupting progress. MediaVault gives advertisers and agencies the tools they need to ensure pass-through funds are secure, transparent, and readily available. By reducing friction and increasing accountability, MediaVault lets you focus on what matters most: creating impactful campaigns and building teams that deliver results.

Whether you’re saying hello or goodbye, MediaVault is here to help make your next chapter a success.