Helping Advertisers and Agencies Stay in Stride
The response to MediaVault’s launch has been amazing! We are so appreciative of everyone’s support, and we love that people have shown interest and curiosity. Since Media Fund Management (MFM) is a new category, we want to bring you along on this journey by sharing:
Perspectives we’re hearing—some expected, some surprising.
Common questions—and our best shot at answering them.
First up, a question we’ve gotten more than once:
“We have a great relationship with our agency. Do we need an MFM solution?”
The short answer? Yes.
You should have a great relationship with your agency. MediaVault isn’t here to change that. Our mission is to enhance transparency, reduce administrative friction, and eliminate errors before they become costly problems… for the benefit of both advertiser and agency.
Here are two examples of how Media Fund Management benefits the whole team:
Eliminating Budget Confusion
Budget changes happen frequently, and keeping everyone on the same page can be a challenge. Imagine this scenario: A Marketing Director and their agency counterpart decide to shift media spend based on how well paid search is performing (yay!). The change is communicated to most of the team—but a key stakeholder is left out. As a result, bids aren’t implemented in time, missing an opportunity … or budget records don’t reflect the update, leading to a time-consuming reconciliation process down the road.
With MediaVault, budget changes are documented in the team’s dashboard: a single source of the truth for pass-through media funds. The entire team has access, preventing miscommunication and ensuring alignment between agency and client.
Streamlining Media Invoice Payments
Processing media invoices can be a complex and resource-intensive process. Small to mid-size agencies tend to be lean – they don’t have the infrastructure to efficiently process a high volume of publisher invoices while also managing their core financial operations.
MediaVault+ can help these agencies keep their overhead low and their administrative team focused on their core operations.
Built by former agency owners, for agencies and advertisers
The idea behind Media Fund Management came from firsthand experience. Our founders built and grew a digital agency, reaching a point where managing pass-through media budgets became increasingly complex. We explored industry tools and fractional CFOs, but ultimately the only viable solution was to build out a very sophisticated finance team, a costly investment that took years to balance.
We created MediaVault so agencies and advertisers wouldn’t have to make that tradeoff. With MediaVault, teams can maintain transparency and financial integrity without sacrificing focus or taking on additional overhead.
A strong advertiser/agency relationship is like a well-run relay race. Everyone knows their role and the hand-offs are clean. We built MediaVault to keep the baton in the air for the entire race.