Your Agency Was Just Acquired - Now What?
The advertising industry has seen a surge of mergers and acquisitions in recent months, shaking up agency relationships and leaving many brands wondering about their next steps. One question we’ve been hearing a lot at MediaVault is: “I’m interested, but my agency partner just got acquired. Is now the right time for a solution like MediaVault?”
Actually, this is one of the best times to implement a Media Fund Management (MFM) solution. With structural changes happening with your agency partner, ensuring financial transparency and control is even more critical than usual.
When your agency partner merges or gets acquired, you will most likely gain access to new capabilities, fresh talent, and innovative ideas. But these benefits often come with risks:
You become a smaller priority. A big fish in an agency’s pond can get lost when an acquirer comes in with a large client base.
Turnover and integration challenges can not only disrupt campaign execution but even put pass-through media funds at risk.
New billing systems, processes, and leadership shifts increase the risk of financial mismanagement.
You’ll likely want to stay along for the ride to see a strong partner get stronger – but how do you protect yourself from the risks and make that ride as smooth as possible?
Savvy marketers who have gone through an agency acquisition before will tell you that preparation is key. Smart steps include closely reviewing new contracts, being attentive to new team dynamics, and having open conversations with new agency leadership. Alongside these activities, adding an MFM solution will help you accomplish three things:
Secure Your Budget During the Transition. MediaVault ensures your media dollars are protected, even as new accounting systems and agency policies roll out. You stay in control of fund disbursements, preventing any unnecessary delays, errors, or misuse of funds.
Gain Complete Transparency Over Your Media Spend. New teams mean new processes—and new opportunities for things to slip through the cracks. An MFM solution gives you visibility into your fund balances, transactions, and media budgets across the agency’s new structure. This ensures consistency and reduces risks associated with financial errors.
Establish Strong Financial Habits. Changes at your agency can lead to operational misalignment, unclear accountability, and invoicing confusion. MediaVault enforces a structured review of your media spend, helping you set best practices for approvals, reconciliations, and financial transparency from day one.
Don’t Get Caught in the Chaos – Get Ahead of it
A well-managed agency acquisition can create a big advantage for your brand. But before you reap the benefits, you’ll have to navigate the growing pains. With MediaVault, you can ensure that your media funds remain secure, your campaigns stay on track, and your agency’s transition doesn’t disrupt your marketing success.
Want to learn more about how MediaVault keeps your media budgets protected during an acquisition? Let’s talk.